About
Speed at the code and server level, not the plugin level.
I am Milan Petrović, and wpspeedopt is my WordPress performance practice in Belgrade, with Pavle Marinković on frontend. 1,000+ sites optimized since 2012, from local businesses to a four-country banking group.
Milan Petrović
DevOps & CEO
Server, caching, and measurement work.
Pavle Marinković
Frontend Developer
Frontend development.
- 1,000+
- sites optimized since 2012
- 4.9/5
- across 306 Upwork reviews
- 50 90s
- mobile PageSpeed on a four-country banking group, held 14 months
How I work.
I have been doing this for over a decade, on everything from local business sites to a four-country banking group. The common thread is not heroic one-off tricks. It is caching done right, critical CSS, sane image pipelines, and someone watching the scoreboard after launch day.
“Milan has been fantastic to work with. This contract originally started as a single WordPress performance audit and roadmap, but I was so impressed with his expertise and the way he works that I ended up hiring him for three projects in total.”
- MeasureField Core Web Vitals, server response, asset weight, plugin overhead. Before touching a site I establish where it actually stands.
- StageChanges go to a staging environment first and get tested there.
- ShipThen they go to production.
- WatchReal-world data for 28 days after launch, the way Google Search Console validates it, fixing what regresses.
The road here.
- Before 2012
Over a decade as a system administrator and web developer at a Belgrade software company: a domain of 65 users and 10+ servers, plus the Linux and Nginx infrastructure behind its web apps. That is why the work here does not stop at the WordPress dashboard. PHP-FPM pools, Nginx configs, MariaDB tuning, and Cloudflare are all part of the toolkit.
- 2012
Speed becomes the only thing on the menu.
- 2014
Freelancing on Upwork begins.
- 2019 to 2022
White-label optimizer for US agency iMark Interactive: 646 optimization passes across 635 WordPress sites in that program alone.
- 2023 to present
White-label work for Signature Media, alongside agencies and site owners directly through wpspeedopt.
Clients and partners
Brands I have built, advised, or kept fast.
