Blog · 14 articles · Field notes
Field notes from real WordPress speed work.
CASE STUDYWooCommerce page caching case study: per-currency cache architecture on a 42-currency ads-driven store took TTFB from ~2s to sub-1s and made the cache safe to test.
Read the case study →
CASE STUDYGoogle Discover traffic case study: 1k+ daily clicks fell to zero after a core update and returned six days after mobile Core Web Vitals went green.
The numbers behind moving wpspeedopt.net from WordPress to a static Astro build: what we kept, what changed, and when the same choice would be wrong.
CASE STUDYA 14-month case study: taking tbi bank's four country WordPress sites from mobile PageSpeed 50 into the 90s, and holding them there through regressions.
How to Choose the Right Image Optimization Plugin By optimizing your images on WordPress, you’ll speed up load times and improve user experience.
How Google Fonts actually loads (CSS first, then font files) and why self-hosting with woff2 preloading is faster and better for Core Web Vitals.
Anyone with any experience managing a WordPress site will have learned that a free caching plugin is not always optimal when loading your pages quickly.
Why You Shouldn’t Use a Slider on WordPress. Sliders and web performance are far from a match made in heaven.
How to reduce Total Blocking Time on WordPress: defer and delay JavaScript, prefetch DNS, minify, and measure long tasks the way Lighthouse does.
Finished WordPress themes vs custom builds: when a static-file theme wins on speed, security, and maintenance, and when it does not.
When you don’t have SSL enabled, all data transferred from your browser to the web server is available for someone who knows what they are doing to intercept.
Minification literally means stripping out un-needed parts of CSS and JS (JavaScript) files to make them more compact.
What critical CSS is, how it removes render-blocking styles, and why it fixes the eliminate-render-blocking warning in PageSpeed Insights.
The best WordPress SEO plugins compared: Yoast SEO, All in One SEO Pack, and friends, what each does for titles, sitemaps, and schema.