03 · 25 engagements
Core Web Vitals.
The metrics Google actually ranks you on: LCP, CLS, INP.
tbi bank
Consumer finance, 4 country sites
50s90s
Four production WordPress sites taken from the 50s into the 90s and held there through 14 months of releases.
"Milan did a fantastic job optimizing our live website for LCP, FCP, and TTFB. He quickly identified the performance bottlenecks and delivered measurable improvements."
Dalton Luka (daltonluka.com)
SEO consultant, own custom-built WP site
Two contracts literally titled "Core Web Vitals Audit & Fixes" (Jan 2024): the first pass audited and fixed his own hand-built WordPress site in a day, tracing the blog template's LCP to the post image (already fetchpriority-tagged, missing preload) and moving fonts and images to modern formats. The second contract is still the working relationship in 2026, and extended to an Avada client site of his. Facts paraphrased from project records.
"Super helpful. Made some quick and highly effective changes to improve LCP, FCP, and TTFB core web vital metrics."
Aerotime (aerotime.aero)
Aviation news publisher, Lithuania
217ms INPContract titled "Speed audit for news site" (Jul 2024): the deliverable was a findings document structured as issue-to-solution rows their developers could turn directly into tickets. With staging locked behind corporate IT, the audit ran against production and Chrome DevTools coverage profiling, splitting a single merged-and-minified theme/plugin CSS+JS bundle into per-plugin attribution. The engagement then ran four more months as implementation support: WOFF2 conversion, icon-font subsetting, LCP image preloading, and a DebugBear RUM rollout to chase a mobile INP sitting at 217 ms toward the sub-200 ms green threshold. Facts paraphrased from project records.
boogzelclothing.com
Alternative-fashion e-commerce
2.6s LCPContract titled "WordPress Performance Audit Needed" (Sep 2024): the same-day first read pulled real-user averages (LCP 2.6 s mobile), the Search Console warning behind them, a main product image being lazy-loaded right out of LCP contention, and a CLS picture that had been degrading since May. One audit turned into an hourly working relationship that ran a full year to Sep 2025. Facts paraphrased from project records.
planergy.com
Procurement SaaS (via Awesome Creative)
209ms INP<200ms INPContract literally titled "Fix Google Core Web Vitals - INP", won the week the INP rollout landed in March 2024: interaction latency on menu and search taps reworked, mobile INP from 206-209 ms down through 199 ms to a sub-200 ms average by May 2024. The build is Elementor, so the fix meant choosing real INP over a prettier score (Elementor's JS kept loading un-delayed so the first menu tap stays fast) plus a Font Awesome subset of 19 icons where the builder default ships 300+.
"Milan was phenomenal! He was always fast, prompt, and took the time to explain everything he did, ensuring we understood how his changes would influence our page speed. I couldn't recommend him more!"
wonderstory.es
Photo studio, Barcelona (WP + Elementor)
213ms INPInteraction-latency debugging with lab scores already green: CrUX INP at a 213 ms average while marketing/event-tracking scripts, a chat widget, and an Elfsight reviews widget (worst pages over 500 ms) fought for the main thread. Monitoring scripts pruned, chat delayed, reviews-widget replacement scoped for the studio's developer. Same engagement: DebugBear pair tests showed Google Ads URLs (query strings) missing the page cache while clean URLs hit it.
Assessment Systems
Testing and assessment
4990sA February 2022 Elementor relaunch (custom fonts, widget add-ons) left mobile PageSpeed at 49 with Search Console flagging LCP across pages; the client had already clawed back into the 70s deleting plugins before hiring. A few hours of targeted work took mobile into the 90s.
"In only a few hours, Milan helped us get from a score of 49 to the 90s. If you want to improve pagespeed, he is your guy!"
re-fabbed.com
Home decor and DIY blog
580
Total blocking time cut from 4,090 ms to 60 ms. Lab TBT is the INP-adjacent metric: the same main-thread long tasks that block rendering also freeze the first tap.
Signature Media
US agency, 6+ site CWV program
Two-year ongoing retainer bringing a home-services agency roster to passing Core Web Vitals, with Search Console triage per site.
gfcnieuws.com
Dutch news publisher
1k+/day lostRecoveredGoogle Discover traffic recovered after a core update: 1k+ clicks/day fell to zero in Aug 2023; LCP image preload, icon-font diet (78 KB to 1 KB), and ad-shift CLS fixes brought mobile CWV green on Nov 1: Discover clicks returned within days.
"Solved all the CWV issues I had and passed CWV."
FIXD Automotive
OBD2 e-commerce
Four engagements across two years on an Elementor build. The 2023 pass untangled what earlier developers could not: an outdated hello-elementor parent theme flagged by the CDN audit, main-thread-blocking widget CSS/JS, Elementor reporting the wrong LCP element to the tooling, and an Elementor Ajax loop grid whose pagination stopped loading images under a script manager. The 2024-2025 pass: real-user data showed paid-traffic pageviews missing the host page cache on Pressable, so ad landing pages were the ones re-tuned.
"We were nervous because we had a few other contractors try their hand at improving our Core Web Vitals with no success due to Elementor's & LCP being tricky. Milan first made changes to our staging site and showed us what speed improvements were possible and then replicated those on the live site over a weekend."
EmbassyPages
Embassy-info directory
JavaScript dependency reduction and INP fixes ahead of the March 2024 INP rollout: interaction latency on affected elements cut from 400-700 ms to 150-200 ms, and Cloudflare Rocket Loader caught adding ~306 ms of interaction latency (a template re-measured 264 ms over 7 days until it was removed).
"Excellent reduction of JavaScript dependency on website, effectively reducing our INP drastically. Milan is highly recommended!"
Windsor.ai
Marketing attribution SaaS
Five engagements over four years: CLS quick-fix, sitewide LCP pass (~371 pages improved in Search Console), ongoing speed work. The 2025 retainer: Cloudflare cache rules so visitors arriving from Google Ads links (query strings) stopped bypassing the edge cache and got the same fast HTML as everyone else.
"Great work fixing the CLS quickly!"
Z-Dog Media
Thrive Themes publisher
CWV on Thrive Themes builds where other developers had given up. Returned for a second site.
"Milan achieved what others could not. Highly recommended."
Snap Editing
Editing services, Canada
>1.0 CLS<0.4 CLSCLS specialist engagement.
"I asked for my CLS to be reduced to below 1.0. My CLS is now less than .4."
Sweetn (Bolde.com)
Relationship and lifestyle media
257ms INPINP greenGoogle Discover CWV program (contract: "Optimizing WP Site Speed for Google Discover"): failing INP 257 ms and CLS 0.15 to GSC-validated green in six weeks. A tag-manager container was blocking the main thread for 440 ms at load and ad-refresh scripts re-freezing the page every few seconds; INP green March 1, 2026, with an ongoing Discover technical-SEO retainer.
"Excellent work! We hired Milan to improve our core web vitals. He was super efficient and did an amazing job!"
Atari
Games and media
Mobile CLS remediation program.
"One of the best freelancers I have ever worked with."
Resolute Legal
Law firm, Canada
100% CWVGenesis-framework CWV remediation.
"Got us to 100% on many of the core web vitals. Something I thought would be impossible!"
vapevine.ca + clinic store family
Vape retail + medical e-commerce, 4 stores
CWV green984 product URLs failing mobile CrUX recovered: WAF-blocked checkout AJAX fixed, dynamic caching restored for cart/checkout, EWWW and PHP 8 plugin conflicts resolved. Three-year ongoing relationship.
demagieexpert.nl
Magic-tricks webshops, NL/DE
0.45 CLS~0 CLSGSC-reported CLS program on an Elementor + WooCommerce build: Elementor font subsetting saved ~500 KB, new dedicated server, prebuilt static HTML delivery for 99% of visitors, popup-caused layout shifts stabilized.
australiangrants.org
Grant-finding service, Australia
2.1-3.1s TTFBGSC greenA service that relies heavily on Google Ads (the client's words): ad-click query strings were bypassing the page cache, and DebugBear RUM measured TTFB at 2.1s on the main site and 3.1s on the /access funnel, with desktop LCP at 4.1s. Cache and front-end work over three weeks; all pages Core Web Vitals green in Search Console by Sep 17, 2025, LCP settling around 2s.
thefelthub.com
Craft-education publisher, Mediavine + MemberPress
volatile TTFB3 projects from 1 auditOne WordPress performance audit turned into three linked projects (Dec 2025 to Mar 2026): DebugBear RUM installed to see real-visitor CWV under Mediavine ads, LCP render-delay work on the ad-laden article template, host-side mod_pagespeed removal (average TTFB about 0.3 s better within 24 hours), then a full hosting and domain migration with Cloudflare APO enabled and logged-in members excluded from cache.
"This contract originally started as a single WordPress performance audit and roadmap, but I was so impressed with his expertise and the way he works that I ended up hiring him for three projects in total."
airlinegeeks.com
Aviation news publisher, Mediavine, multilingual
CLS + INP failingimproving in GSCCore Web Vitals on an aviation news site running Mediavine in several languages: CLS from a translation banner that changes height per language and a cookie-prompt wrapper that grows after load; INP split roughly evenly between input delay and presentation delay, fixed with containment and lazy rendering around article content, nav, and footer. CLS and INP visibly improving in Search Console by July 2026; a six-page technical writeup handed to the in-house team at close.
"Milan was fantastic to work with and resolved the Core Web Vitals issues we had been dealing with for a while. I would highly recommend him and work with him in the future."
The Deli Magazine (delicious-audio.com)
Music-gear publisher, Ezoic
GSC CLS failingfield-first rebuildContract titled "Fixing Search Console high CLS times": the PSI lab test showed passing CLS while Search Console field validation kept failing, the exact lab-vs-field gap ad scripts create. The prior NitroPack setup had bought lab wins with aggressive settings that made real-visitor shifts worse; Ezoic wrappers and ad-dependent galleries added load-order movement. Field-first remediation over a two-year relationship (Nov 2022 to Nov 2024).
Creative Escapes
Holiday and photography tours, WordPress/Uncode
Contract titled "Diagnose & Resolve Persistent Google Lighthouse LCP Issue on WordPress Site" (Aug 2026): another performance engineer had already tried and could not isolate the root cause of a persistent 5-second LCP on a 29 KB image. Independent second opinion diagnosed an architectural LCP render-delay in the Uncode theme: two plugins and two code snippets shipped, homepage LCP from 4.4s to 3.4s, privacy-policy page from 3.4s to 2.4s, cambodia page from 4.0s to 2.3s. Closed in one week.
"Highly recommend Milan, he gets straight to the point, and systematically completes the assignment in record time. If you want page speed optimisation without all the fluff, he's your man."
What this means for your site.
Faster pages keep visitors, rankings, and revenue. If your numbers look like the red ones above, that is what a free audit will surface first.