06 · 10 engagements
WooCommerce.
Every 100 ms of cart lag is abandoned revenue.
vapevine.ca + clinic store family
Vape retail + medical e-commerce, 4 stores
CWV green984 product URLs failing mobile CrUX recovered: WAF-blocked checkout AJAX fixed, dynamic caching restored for cart/checkout, EWWW and PHP 8 plugin conflicts resolved. Three-year ongoing relationship.
sculpiflex.com
High-traffic DTC store, ~7M views/month
~2s TTFBsub-1s TTFBTTFB was ~70% of LCP failure: geolocation currency switcher busted the page cache. Cloudflare/Hetzner migration, cache-control conflicts resolved, 504 checkout storms fixed, FunnelKit checkout stabilized. Ads-heavy store: every cache experiment gone wrong showed up same-day as a conversion crash, so per-currency page caching was built to be safe to test.
rawteen.com
DTC food store with mobile app on Woo API
2.5s TTFB~100ms cachedFull-store speed on an Elementor build: nginx fixes, LiteSpeed crawler throttled under load, cron cache warming, REST API kept fast for the app. The trigger: a month of ad spend (Google Ads and social) with zero orders, because ad clicks landed on a store that took too long to open. When the client's senior developer later recommended dropping Elementor outright, the honest answer was that a rebuild costs weeks while optimization gets Elementor green: the Elementor Pro template features that forced full page reloads on product filtering were reworked instead. Phase-2 retainer followed.
"He resolves the issues of the loading time as great as he promised. He is one of the best choices if you need his work."
demagieexpert.nl
Magic-tricks webshops, NL/DE
0.45 CLS~0 CLSGSC-reported CLS program on an Elementor + WooCommerce build: Elementor font subsetting saved ~500 KB, new dedicated server, prebuilt static HTML delivery for 99% of visitors, popup-caused layout shifts stabilized.
Debriefs store
E-commerce
9s load2s loadSingle-pass store optimization.
"Milan went above and beyond. He managed to get my website from a 9 second load time, down to 2 seconds."
Scapedesign
Belgian WooCommerce webshop
Hired twice within three months.
"Very impressed by the speed improvement of my WooCommerce shop, was not expecting that much of a change."
Dealssutra
Large deals and coupons site
Very large WooCommerce site optimized to load fast.
"He just optimized a very big WooCommerce website to load super fast. Do not think twice before hiring him."
Cunningham Clinic
Dermatology clinic + store
5s TTFB1.19s TTFB18-month TTFB rescue: page-caching rework, Redis, PHP-FPM tuning, GTranslate 5s-TTFB pages fixed. Then the 2026 Colibri-to-Elementor rebuild reintroduced frontend pain: a 5.4 MB PNG hero sat as a CSS background inside the Elementor page stylesheet, discoverable only after 51 render-blocking stylesheets (~1.2 s), while Lighthouse still looked fine and CrUX showed the damage. Hero re-served as optimized WebP with fetchpriority=high (a second page went 3.6 MB to 83 KB), stylesheet chain trimmed, leftover block plugins removed, GTranslate /es/ pages cached through Cloudflare.
rousehome.com
WooCommerce on AWS EC2
Five-year server optimization on AWS EC2 (the stay-put counterexample): erratic TTFB (200 ms vs 3,000 ms for the same page, spikes to 10 s) stabilized with W3TC + Redis object caching on EC2.
trykinshape.com
High-traffic DTC store (via MIDAGENCY)
SiteGround25-30% faster responseSiteGround to Hetzner dedicated (AX52, chosen for single-thread performance): kernel-level debugging of unstable hardware on the new box, PHP 8.1 to 8.2, measured 25-30 percent faster server response mid-migration, mobile 24h-average TTFB pulled under 1s. Facts paraphrased from project records.
What this means for your site.
Faster pages keep visitors, rankings, and revenue. If your numbers look like the red ones above, that is what a free audit will surface first.