05 · 13 engagements
Server / TTFB.
Slow before WordPress even starts rendering.
tbi bank
Consumer finance, 4 country sites
50s90s
Four production WordPress sites taken from the 50s into the 90s and held there through 14 months of releases.
"Milan did a fantastic job optimizing our live website for LCP, FCP, and TTFB. He quickly identified the performance bottlenecks and delivered measurable improvements."
sculpiflex.com
High-traffic DTC store, ~7M views/month
~2s TTFBsub-1s TTFBTTFB was ~70% of LCP failure: geolocation currency switcher busted the page cache. Cloudflare/Hetzner migration, cache-control conflicts resolved, 504 checkout storms fixed, FunnelKit checkout stabilized. Ads-heavy store: every cache experiment gone wrong showed up same-day as a conversion crash, so per-currency page caching was built to be safe to test.
rawteen.com
DTC food store with mobile app on Woo API
2.5s TTFB~100ms cachedFull-store speed on an Elementor build: nginx fixes, LiteSpeed crawler throttled under load, cron cache warming, REST API kept fast for the app. The trigger: a month of ad spend (Google Ads and social) with zero orders, because ad clicks landed on a store that took too long to open. When the client's senior developer later recommended dropping Elementor outright, the honest answer was that a rebuild costs weeks while optimization gets Elementor green: the Elementor Pro template features that forced full page reloads on product filtering were reworked instead. Phase-2 retainer followed.
"He resolves the issues of the loading time as great as he promised. He is one of the best choices if you need his work."
Interhost Networks
Israeli hosting company
A hosting company hiring outside performance help: Redis object caching, WP Rocket, staged rollouts for their own site and a news portal. Three contracts over two years.
Cunningham Clinic
Dermatology clinic + store
5s TTFB1.19s TTFB18-month TTFB rescue: page-caching rework, Redis, PHP-FPM tuning, GTranslate 5s-TTFB pages fixed. Then the 2026 Colibri-to-Elementor rebuild reintroduced frontend pain: a 5.4 MB PNG hero sat as a CSS background inside the Elementor page stylesheet, discoverable only after 51 render-blocking stylesheets (~1.2 s), while Lighthouse still looked fine and CrUX showed the damage. Hero re-served as optimized WebP with fetchpriority=high (a second page went 3.6 MB to 83 KB), stylesheet chain trimmed, leftover block plugins removed, GTranslate /es/ pages cached through Cloudflare.
rousehome.com
WooCommerce on AWS EC2
Five-year server optimization on AWS EC2 (the stay-put counterexample): erratic TTFB (200 ms vs 3,000 ms for the same page, spikes to 10 s) stabilized with W3TC + Redis object caching on EC2.
Bright Touch fleet
~15 WordPress sites migrated
~2s avg TTFBFleet migration off aged PHP 7.4 hardware to a right-sized server: capacity planning, PHP 8.2, SLO targets set at TTFB under 150 ms, LCP under 2.5 s, INP under 200 ms.
tech4gamers.com + eXputer.com
Tech media, 20-50k daily traffic
3.7s TTFB80+ PSIOpened with an explicit audit request (Jan 2024): the first read found the LCP image itself lazy-loaded and a 3.7s average TTFB from broken page caching. Discover pipeline rescue for high-traffic publishers: that TTFB cut with Cloudflare APO (pages at 80+ PSI within weeks), and a broken featured-image pipeline fixed same-day after 404ing crops started costing the client Google Discover visibility on new articles. A second site (eXputer) followed.
Online Shopping Direct
Australian e-commerce
Server-side speed build.
"If you have a site that needs a massive speed boost, I would highly recommend Milan. His knowledge in WordPress and server side speed up was simply fantastic."
bookextraordinary.com
Event entertainment booking, US
2.5s TTFB (ads)ads cached · greenThe ads-cache case: Google Ads clicks landed with custom utm tracking params, so nearly every paid visitor bypassed the page cache. DebugBear RUM showed it directly: a page with mostly PPC traffic averaged 2.5s+ TTFB while organic pages on the same site stayed fast. Cloudflare cache-key normalization applied; when the host could not flatten ad query strings, a hosting move finished the job. Paid traffic finally cached, TTFB and LCP green sitewide, 370 pages GSC-validated.
raskrask.dk
On-demand massage and wellness, Denmark
~2.45s TTFB (ads)retainer activeDanish wellness bookings site buying Google Ads traffic: DebugBear RUM showed essentially every Ads pageview was a page-cache miss, and the main AdWords landing page sat at ~2.45s TTFB while cached pages were fast. Ad-parameter cache normalization and LiteSpeed tuning; engagement started as a paid consult and became an active retainer in Oct 2025.
Macaw Digital Marketing
US agency retainer, Elementor client roster
6s+ builds252ms TTFBSpeed partner for an agency's Elementor clients (hydromer.com, sciencebranding.com, luxwashauto.com), 2025 into 2026. hydromer.com: most traffic was missing the host page cache and triggering 6 s+ uncached Elementor page builds; after migration and cache coverage, mobile TTFB measured 252 ms over 24 h in DebugBear, a report the client could re-run. sciencebranding.com: audited at 2.54 s TTFB, then EWWW image optimization, WP Rocket unused-CSS removal (its cron had been silently dead, so the feature never ran), and page caching that bypasses the slow host took PageSpeed consistently into the 90s. Same retainer: Elementor editor stalls (10+ AJAX calls with addon widgets), popup cache-render bugs, Elementor Pro forms with reCAPTCHA.
trykinshape.com
High-traffic DTC store (via MIDAGENCY)
SiteGround25-30% faster responseSiteGround to Hetzner dedicated (AX52, chosen for single-thread performance): kernel-level debugging of unstable hardware on the new box, PHP 8.1 to 8.2, measured 25-30 percent faster server response mid-migration, mobile 24h-average TTFB pulled under 1s. Facts paraphrased from project records.
What this means for your site.
Faster pages keep visitors, rankings, and revenue. If your numbers look like the red ones above, that is what a free audit will surface first.